Strategic Management in the Aviation Industry
This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.
Werner Delfmann is Professor of Business Administration and Director of the Department of Business Policy and Logistics at University of Cologne, Germany. Herbert Baum is Professor of Economics and Director of the Institute of Transport Economics at the University of Cologne, Germany. Stefan Auerbach is Managing Director of Lufthansa Consulting GmbH, Germany. Sascha Albers just finished his doctorate degree at the Department of Business Planning and Logistics, University of Cologne, Germany, and is currently visiting lecturer at the Department of Strategic Management at the University of Waikato Management School, New Zealand