Tag Archives: Personalization

On depersonalizing the Passenger Experience

Passenger Terminal Expo (PTE) 2015 took place on 10-12 March in Paris, this year I had the privilege of attending to PTE. One of the topic conference’s mainstream was Customer Service & Passenger Experience. The several visions and approaches I’ve seen, from the airport industry, will guide the following post’s content.

AirTalk with…Pedro Lobo. Innovagency Co-Founder (ANA Airports App)

At Aeriaa, Innovagency is not a newbie, they represent one of the first posts about the beauty of  their ANA Aeroportos de Portugal and Madeira Airports smartphone/tablet app and its use for tracking a flight (see both posts here, beauty and use). As an aviation and technology related blog, the airports’ apps gather both worlds, it is unquestionable the tremendous potential of a mobile application as a “partner” of any passenger at any airport. I think it will one of the most successful combinations of technology to the serve of the people and the transportation business. It allows to put every passenger in contact with the business and services owners, providers ant whole process of travel experience, form its conception to to the destination and beyond, or perhaps aren’t there further duties to do after reaching the destination? Or aren’t there a satisfaction sense after the trip to be analysed or exploited?. A College’s teacher of mine, Javier Recuenco (you can know more about him at his LinkedIn profile and in about.me) is evangelizing the concept behind this,  Personalization, for me this is the ones of the better platforms for applying “Personotechnics”, we wear devices, we see and being seen with them more than ever in the history.

Coming back to the AirTalk, I’m glad to introduce Pedro Lobo, Co-founder and Head of International Business Development and Communication at Innovagency. I wanted to ask him about the design process of this app in a special environment as the airports are. I also asked him about some technologies aspects and project’s topics as testings phase.

I hope you like it.

ANA Aeroportos de Portugal App.

ANA Aeroportos de Portugal App.